Client : Economist
The Brief: The Economist group of publications is read by an important slice of the community, leaders, directors and decision makers are noted consumers of it's titles. The Economist wanted to update their advertising space sales website to create a more inviting proposition.
The Solution: Inspired by the grid's used in the design and layout of the groups publications, content would be constantly changing and updating.
Using the campaign toolkit, users can preview how their advertisements would appear within their chosen publication and/or on the Economist.com
The Economist group also provides a data service for companies, this would be linked in with advertising sales allowing customers to see which markets their products would be most successful in.