Client : adidas
Flavour: Website, Banners
The Brief: With a minimal budget and tight schedule, a simple design was needed which allowed users to create their own custom ZX design and to upload it to the site for final judgment by adidas themselves. The winner of the web competition have their design immortalised as part of the A-ZX collection.
The Solution: Users could download simple or advanced cads of the ZX shoe, customise it either digitally or physically and then re-upload the design.
The concept was to allow full user profiles with upload counts, design commenting and rating system and search function of dominant colour etc.
A digital cad customiser was also envisioned for those without editing software.