On The Beach
Client : On The Beach
Agency: Bostock & Pollitt
Flavour: Website, App
The Brief: To create a strong identity and web presence so they could move their business from budget travel into the value travel market. They wanted to connect with the consumer and to portray themselves as the Beach Experts, offering honest reviews of the worlds beaches and the holidays to them they could supply.
The Solution: Find your perfect holiday by simple criteria such as general price, weather, distance or even the type of resort. Secondly, using advanced tag recognition, the user could type conversationally what their favourite holiday would consist of and the site would pick out elements and refine a search list.