Spine Magazine

Client : Spine Magazine
Agency: U-Dox
Role: Design, Animation
Flavour: Website
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The Brief: The focus for the current site, was to act as an aggregator of the latest news from across the globe; up-to-the-minute updates were compiled by the small and well linked editorial team. 'SM' did it's job well, but in an unattractive way, large blocks of poorly styled text jostled within a clumsy layout.
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The Solution: An Endless Feed was the base concept for the SM re-design, a 'live updating' feed where the user can scroll real-time through the entire archive of news, reviews, exclusive content and downloads. Modular components and dual stream in-line audio player allow site users to enjoy multiple media all from within the single page. The modular nature would allow flexibility of content and ease in the management of the site itself.
The main focus was on the tactile feel of the interaction and clear intuitive usability. The final design fulfilled the brief and would provide a flexible platform for SM to further develop functionality as required.
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