the solution.

Users could download simple or advanced cads of the ZX shoe, customise it either digitally or physically and then re-upload the design.

The concept was to allow full user profiles with upload counts, design commenting and rating system and search function of dominant colour etc.

A digital cad customiser was also envisioned for those without editing software.

the solution.

Video: Smooth revealing navigation and content panels would sit atop a series of commissioned video's as the backdrop - the videos referencing the ethos of EDF Energy.

Gesture: Animating organic lines would move through a floating space - symbols relevant to the different sections moving along them. Clean typographic layout sits next to the simple 'gestures' navigation - simple movements made with the mouse activating particular sections of the site, the content panels would then fly to the fore.

Landscape: The final concept, an endless horizon which could be explored. Different areas representing the different areas and processes EDF is engaged with, filled with animating and interactive sections.

the solution.

Amalgamating sales data from all it customers, the site would allow users to track the performance of particular brands and thus improve their own margins. A rich product explorer will contribute to the customer having a better understanding of the product they are selling. The site would also communicate the many changing rules and regulations placed on the sale of tobacco products.

the solution.

Split into two distinct areas, InsideEADS and Career Manager, the Intranet would facilitate personal needs as well as allowing managers to set tasks to staff etc.

Email, Calendar, Video conferencing and many other online tools sit alongside News, Events, myTips and more productivity and enrichment sections

the solution.

Inspired by the grid's used in the design and layout of the groups publications, content would be constantly changing and updating.

Using the campaign toolkit, users can preview how their advertisements would appear within their chosen publication and/or on the Economist.com

The Economist group also provides a data service for companies, this would be linked in with advertising sales allowing customers to see which markets their products would be most successful in.

the solution.

Two routes were created, both with strong typographic styling and set to a flexible grid.

The first uses large imagery in the backdrops, the second is cleaner focusing on just the text content. Both designs would aim to lead the creative for the print version of the AR.

the solution.

Simple modular site, content and related articles clearly linked to each other. Video reports from the members of the board including the CEO's statement enrich the clean layout.

the solution.

A simple clean design that presents live updates of basic financial information such as company share price. A clear services directory and location map further clarify the global reach of Rentokil Initial. Reference to the 4 main company's within Rentokil Initial is also clarified. The final pitch design proposition, was a template driven site mixing modular units so they could merge ease of site management with the flexibility needed by an active global hub.

the solution.

The concept for this design was a break with tradition, other than the usually tidy layout of relevant content, we also wanted to create a tailored experience for those who use the online annual report.

Simplifying the process to a number of steps, you can tailor the content of the annual report as much or as little as you would like, though of course, the full content is always there when you need.