Tournament Edition

— heritage collection

Simple and clean animations compliment the unique photography of each of the footwear products, advertising the adidas Tournament range.

the solution.

With influence from the 80's, polygonal forms mixed with a craft/textured appearance, minimal forms animate around images of each of the footwear products. Subtle easter egg animations can be found in each of the sections when interacting with the elements.


The final site design met the brief and was very well received by adidas, you can view some of the development animation tests within the assets section.

the brief.

“adidas have a long heritage working with some of tennis's greatest stars in developing products for the game. Players such as Rod Laver, Stan Smith and Illie Nastase have won numerous trophies whilst sporting adidas apparel.”


In 2008 adidas aimed to release a limited edition collection of footwear and apparel based on classic pieces, a website was need to support and promote the new collection and to reference the heritage of the collection whilst keeping it still contemporary.

assets.

"...the most distinctive and recognisable footwear and apparel silhouettes from the adidas archive..."

On the Beach

— from budget to value

Website re-design for a discount repackager of flights and hotels, providing a holiday booking service for a 'middle england' consumer.

the solution.

Research showed that a large portion of users searching for a holiday had no set destination for travel and thus were open to be inspired. Inspiration was the focus of the concept and design. The design gives the user 4 immediate routes to find a holiday, the traditional search box and destination imagery, followed by two inspiration tools.


Find your perfect holiday by simple criteria such as general price, weather, distance or even the type of resort. Secondly, using advanced tag recognition, the user could type conversationally what their favourite holiday would consist of and the site would pick out elements and refine a search list.


User profiles which can save particular destinations and packages etc, plus beach reviews from both On the Beach and the user community, would also serve to enhance On the Beach as a hub for vacationers.

the brief.

"On the Beach are one of the most successful suppliers of custom package holidays in the UK; by separating the parts of different deals, they are able to provide low cost re-packaged holidays."


The brief was to create a strong identity and web presence so they could move their business from budget travel into the value travel market. They wanted to connect with the consumer and to portray themselves as the Beach Experts, offering honest reviews of the worlds beaches and the holidays to them they could supply.

"Part of the creative vision to what was a winning pitch"

Eureka!

— JTI innovation centre

A hub for fostering and developing innovation internally within the sphere of JTI's employees.

the solution.

Simplification and collaboration, using these two words as the basis for what we wanted to achieve, we concepted a process of sharing Challenges, Ideas, Solutions and ultimately Innovations, amongst the employees of JTI.


Staff can post their ideas/requests into any of these sections, sharing their own experiences and opening up discussion to the JTI community as a whole. Each of these would be commented on, rated and it's progress tracked as it seeked to become a Innovation - validated and implemented by JTI.

the brief.

"JTI, one of the worlds largest tobacco companies, search to innovate amongst a shifting horizon for both consumer and producer"


Japan Tobacco International wanted to explore the potential of creating a central hub of innovation, a place for all their employees to contribute to the success of the company as a whole.

"Attempting to help nurture and develop a sense of innovation within all layers of JTI"

EADS.com

— a global leader in aerospace & defence

Concepts and pitch work for EADS' new flagship '.com'

the solution.

The main thread concept for the new EADS.com' was to show how the different sectors all linked together, how this multi-national, multi-sector company worked as one.

Clarity of content was also important, yet retaining and expanding on the available depth of information. Clear articles, rich featured video and interactive info graphics.


The Innovation Stream would be a visual guide and explorer of the many discoveries and advancements made by the many teams working within EADS. Colour coding would show how the different areas interact, overlap and develop each other.

the brief.

"A new home for EADS, a global leader across aerospace and defence"


EADS were looking for a new home, somewhere to clearly communicate the broad spectrum of areas they work across. From launching payloads into space to secured communications across ground, EADS develop systems for customers across the globe.


Innovation through EADS's research and development teams is integral to their success and outlook. Advances, discoveries, efficiencies are all shared between the different teams, regardless of apparent crossover. New technologies in aerospace can find themselves revolutionising communications. All knowledge is thus linked to each other.

"A wealth of information and a clarity of the cross-pollination of ideas and advances"

Paris Air show

— a corporate showing

Hybrid macro-micro site for the business end of the Paris Air Show.

the solution.

A combination of live social media and rich flash content presentation was conceived.


A live web cam video feed of the stands construction would prelude the opening of the air show. Once the air show was open, selected staff would report on the different highlights and focus areas of EADS' presence via social media channels - tweets, flickr images etc.

This would be amalgamated on the site with additional product information, video's and information on the exhibition including interactive video maps to the highlight areas.

the brief.

"Create a digital platform to support and enhance EADS' own presence at the business Paris Air show 2009."


The Paris Air show at Le Bourget, focused on actual product sales and business, EADS' wanted to have a digital presents reflecting their stands and the air show.

"Using social media to strengthen your business to business presentation"

John Wood Group

— an international energy services company

Design's for a new John Wood Group '.com'. A global energy services company working and maintaining infrastructure across the globe.

the solution.

Clean and clear, modular content and flexible layout. Features and article pages linking companies and locations clearly with related information.


A 3D interactive globe allows you to explore the widespread distribution of John Wood Group's services.

the brief.

"International scope — an energy services company employing more than 29,000 people across 50 countries."


John Wood Group needed a new design for their international services company, unifying it's many subsidiary companies under the WoodGroup.com

Global scope and a broad spectrum of services

Rentokil Initial

— an image crisis

Global site for Rentokil Initial; a company providing a plethora of services across the world, ranging from catering, building services, e-security and more.

the solution.

A simple clean design that presents live updates of basic financial information such as company share price.


A clear services directory and location map further clarify the global reach of Rentokil Initial. Reference to the 4 main company's within Rentokil Initial is also clarified.


The final pitch design proposition, was a template driven site mixing modular units so they could merge ease of site management with the flexibility needed by an active global hub.

the brief.

"Rentokil Initial, a strange case, suffering slightly from their own successful heritage. An hugely international company with a broad portfolio of companies and operating sectors."


Here the task was to create an online presence that clarified their global stature and tried to negate the perceptions of Rentokil Initial as solely a pest control expert. Focus also was needed in presenting financial information more clearly to prospective shareholders and to increase Rentokil Initial as an attractive investment opportunity.

Unifying the Rentokil Initial world

Rolls Royce

— annual report 2009

Design proposed for the online iteration of Rolls Royce's 2009 annual report.

the solution.

The site concept would use rich video backdrops of engines and environments Rolls Royce create and work in.


Video again would be used for interactive 3d models of some of their highlight products such as 350 degree interactive engines.


A simple navigation would sit alongside a clean layout and print like typographic style.

the brief.

"Rolls Royce Annual Report 2009."


A rapid pitch design for Rolls Royce's 2009 online annual report.

Presenting Rolls Royce's dedication to long term support across it's full product range

Jessica J Allan

— creative illustrator exploring her own magical and alternative view on the world at large

Website design and build for creative artist Jessica Allan.

the solution.

Simple layout presenting selected projects from Exhibitions, Collaborations, Editorial work and more.

Image galleries, project info, and dedicated integrated blog and shop selling prints and t-shirts too.

the brief.

"a London based creative illustrator working across varied platforms and applying her own magical and alternative view on the world at large."


Portfolio website for illustrator and artist Jessica Allan.

Exploring spilt ink, evolving lines and dots, dots, dots

Spine Magazine

— endless stream

An industry leading news and hype website within international hip-hop music and culture.

the solution.

An Endless Feed was the base concept for the SM re-design, a 'live updating' feed where the user can scroll real-time through the entire archive of news, reviews, exclusive content and downloads. Modular components and dual stream in-line audio player allow site users to enjoy multiple media all from within the single page.
The modular nature would allow flexibility of content and ease in the management of the site itself.


The main focus was on the tactile feel of the interaction and clear intuitive usability. The final design fulfilled the brief and would provide a flexible platform for SM to further develop functionality as required. You can view some of my original interaction demos via the assets.

the brief.

"Having gone through several iterations over the years, Spine Magazine had developed a strong following from industry professionals within Hip-Hop culture the world over."


The focus for the current site, was to act as an aggregator of the latest news from across the globe; up-to-the-minute updates were compiled by the small and well linked editorial team. 'SM' did it's job well, but in an unattractive way, large blocks of poorly styled text jostled within a clumsy layout.

assets.

News now before it becomes news known